Inbound marketing has completely revolutionized sales and marketing. It has streamlined all the aspects of the sales and marketing process and lets the company to be in complete control of the cost, quality and efficacy.
Inbound marketing helps companies achieve multiple business objectives, especially in the crucial early stages of its growth. These goals include marking the company´s presence in the market, building the brand, increasing the customer demand for their products and services, profits and hiring various IT channel partners.
So, as you have probably gauged by now, sales and marketing has now adopted a scientific route and approach. All thanks to inbound marketing!
But how do we make inbound marketing to rock our business world? We bring you the following proven ways to rock your inbound marketing and achieve all your business goals.
Quality Content – We cannot emphasise the fact that content is the king. Even more so, when it comes to the world of inbound marketing! Content is the alluring bait that can entice the customers straight to you. You have to conceptualise and create awesome content that targets customers in all the stages of the buyer´s journey – awareness, consideration or transition and decision. Also, be consistent making sure that the content is standardised across all your company’s pages on social media, websites, blogs, podcasts, ebooks, videos etc.
Websites – Your company´s website is a powerful asset. If you want to do inbound marketing right, you need make a start by leveraging and optimising your website for customer traffic, conversation and decision making. Make a serious assessment of whether your website is effective and generating the desired business goals. If not, you have to improve the content and other requirements of your website at the earliest.
Conversion – Once you have visitors who land on your website, you have to go all out to convert them into leads. This can be effectively done by directing your customers to your landing page on the website, guiding and engaging them with your content and giving them value offers which they can consider.
Decision making – After you convince your site visitors to consider your offer, thereby converting them into leads, your next natural step is to persuade them to make a clear decision. You need to convince your customer to make a decision in your favour. This calls for a deep study and understanding of the customer´s psyche, persona, needs. Accordingly, you have to create content for your site. At the decision stage, your content should be highly persuasive, authoritative and instinctive of the customer´s needs and wants.
Recruitment of channel partners – Your website will be speaking to different groups of audience at the same time. Your content will have to tweaked to suit different buyer´s tastes and needs. This is required to generate, convert and nurture new customers as well as channel partners at the same time. Your website becomes an effective source for channel partner recruitment.
Retention – Your relationship with your customer does not end with the purchase of the product or solution alone. In fact, inbound marketing is all about positioning your brand as the life-long partner of your customers. You can effectively use inbound marketing to create engaging content to inform, educate and advise your customer about the various kinds of services and solutions available for the purchased product. This creates an ongoing open dialogue between the customer and you, thus clearing any airs of doubt and confusion. Your company is at the top of recall in your customer´s mind and you are their trusted advisor life-long. This is an effective strategy for customer retention.
Database of prospects – One of the key advantages of inbound marketing is that it is futuristic in outlook and proactive in approach. So, you need to think ahead as you create and maintain a database of all your customers and channel partners – current as well as potential. This segmented database is a key company asset with increasing value over the years. The database is a great reference point for all new business ventures of the company.
In conclusion, we firmly believe that inbound marketing is truly the rockstar in the world of marketing. Using the above time tested practices in digital marketing, we are sure that your company will continue to rock in the future, achieving profitable and measurable results.